Pre-packaged and prepared meat products designed for ease of consumption and quick meal preparation make up the EU Convenience Meat Market. This market is projected to arrive at a stunning USD 207.8 billion by 2030, mirroring a consistent development direction with a CAGR of 0.85% from its 2023 worth of USD 191.55 billion. This growth is driven by a number of important factors, including the rising disposable incomes across Europe and the rising demand for quick and easy food options. Convenience meat products meet this demand perfectly because consumers are increasingly looking for time-saving options that fit their busy schedules.
Drivers:
Shifting Consumer Preferences: There has been a significant shift toward health consciousness among European consumers. The EU convenience meat market is directly affected by this trend, which is driving up demand for healthier alternatives. Convenience meats with lower fat content, organic ingredients, and meat sourced ethically are actively sought after by consumers. Manufacturers are adopting more sustainable farming practices and ensuring supply chain transparency as a result of this focus on ethical sourcing and animal welfare. Additionally, the market is being influenced by the growing popularity of flexitarian diets, which advocate for a primarily plant-based diet with occasional meat consumption. To take special care of this developing section, makers are creating imaginative accommodation meat choices like pre-marinated meats, pre-cooked choices, and single-serving segment sizes ideal for flexitarians hoping to integrate intermittent meat into their feasts.
Growing Popularity of Ready-to-Eat Meals: The interest for ready to-eat feasts is seeing a flood across Europe, especially among twenty to thirty year olds and Gen Z. This trend is perfectly aligned with convenience meat products, which provide quick and delicious meals that can be eaten at home or on the go.
Health Concerns and Rising Awareness: Market expansion may be stifled by worries about the health effects of eating processed meat. Convenience meat products' ingredients and processing methods are becoming increasingly important to consumers. Furthermore, there are developing worries about the natural effect of serious domesticated animals cultivating. Manufacturers are reformulating their products to be healthier and more sustainable to address these concerns. This incorporates lessening sodium content, utilizing normal fixings, and taking on additional economical cultivating rehearses. Additionally, the market is being influenced by the growing popularity of flexitarian diets, which advocate for a primarily plant-based diet with occasional meat consumption. To take special care of this developing section, makers are creating imaginative accommodation meat choices like pre-marinated meats, pre-cooked choices, and single-serving segment sizes ideal for flexitarians hoping to integrate intermittent meat into their feasts.
By Type: Processed Meat, Pre-cooked Meat
By Form: Sliced, Diced, Marinated Meat, Jerky and snack sticks, Canned meat
By Meat Type: Chicken, Beef, Pork, Others
By Distribution Channel: Supermarkets/Hypermarkets, Speciality Stores, Convenience stores, Online stores, Others
By Countries: Germany, France, United Kingdom, Italy, Spain, Rest of Europe
Germany (Largest Market): Due to its high disposable income levels, busy lifestyles, and well-established food processing industry, Germany is the EU's largest market for convenience meat. Traditional processed meats like ham and sausages dominate the German market, but there is also an increasing demand for ready-to-eat meals and healthier convenience meat options.
United Kingdom (Fastest-Growing Market): Due to the rising popularity of ready-to-eat meals and snacking, the UK convenience meat market is expanding at the fastest rate in the EU. Innovative and ethnic convenience meat flavors are particularly popular with UK customers.
The EU comfort meat market is an exceptionally cutthroat field including a blend of laid out worldwide organizations and territorial players. Central parts contend wildly on a few key fronts, including item development, memorability, dissemination network strength, and evaluating procedures. In the market, mergers and acquisitions are also common as businesses seek to broaden their product offerings and geographic reach.
Some of the key players in the EU convenience meat market include:
Tyson Foods Inc.
Smithfield Foods, Inc.
JBS S.A.
NH Foods Ltd.
Cargill, Incorporated
OSI Group LLC
Danish Crown
Pilgrim's Pride Corporation
Hormel Foods Corporation
Fleury Michon S.A.
Créneaux Europe SAS
Bernard Matthews plc
William Jackson Food Group plc
Hilton Food Group plc
VION Food Group N.V.